Home Women In Finance Gender Lens Investing: Driving Monetary Returns and Social Affect

Gender Lens Investing: Driving Monetary Returns and Social Affect

Gender Lens Investing: Driving Monetary Returns and Social Affect

What’s Gender Lens Investing?

Gender lens investing has emerged as a strong impression funding technique that mixes pursuing monetary returns with pursuing gender equality and social well-being. It acknowledges the significance of investing in ladies as enterprise homeowners, as purchasers/clients, in addition to of their workforce and management roles, to foster stronger, faster-growing establishments that obtain higher monetary returns and create a extra equitable world.

At its core, gender lens investing seeks to generate optimistic social impression by supporting ladies’s engagement in enterprise and the financial system. This normally encompasses investing in women-owned companies, or companies that provide services and products that improve ladies’s well-being, or companies that create job and management alternatives for ladies, or all the above. By directing capital in the direction of firms and initiatives that promote gender equality, buyers can drive optimistic change whereas additionally reaching monetary success.

The Energy of Gender Lens Investing

Based on 2021 knowledge revealed by GenderSmart, sustainable or impression investing flows had been estimated at USD 40 trillion in 2021 however, of that, solely USD 17–20 billion included gender lens investing. This can be a substantial missed alternative for the reason that potential positive factors of investing in ladies’s financial engagement is properly documented. The McKinsey World Institute present in 2020 that advancing gender equality and opening financial pathways for ladies might add $13 trillion to the worldwide gross home product (GDP) by 2030, furthering social and financial development and resilience for all teams.  A report from Oliver Wyman in the identical yr estimated that monetary providers companies are lacking not less than a $700 billion income alternative every year by not totally assembly the wants of girls clients.

Analysis persistently exhibits that firms with various management groups and inclusive practices outperform their friends. By investing in companies that prioritize gender equality amongst their clients and their workforces, buyers can faucet into this potential for monetary outperformance.

How does Gender Lens Investing Work?

The method of gender lens investing includes every stage of the funding cycle.  On the funding choice stage, gender lens buyers  would consider goal firms’ gender variety in management, office insurance policies that help ladies, and services or products that profit ladies, reminiscent of entry to finance, training, or healthcare for ladies and women. On the negotiation of phrases and circumstances stage, gender lens buyers would require commitments from administration round gender greatest practices and gender disaggregated reporting for accountability.  In the course of the holding interval, gender lens buyers would train their affect to push for such greatest practices, and construction administration incentives that reward progress towards gender parity within the workforce and buyer base. 

To measure the impression of gender lens investing, rigorous knowledge assortment and evaluation are important. This consists of amassing gender-disaggregated knowledge, which gives insights into the experiences and outcomes of girls throughout the funding portfolio. This data-driven method helps firms monitor progress, establish areas for enchancment, and gather necessary knowledge on which to base administration selections.  For the gender lens investor, it’ll show the social and monetary impression of their investments.   Lastly, on the conclusion or exit of the funding, gender lens buyers would search to lock in gender positive factors by guaranteeing new buyers will proceed to worth gender variety. 

It ought to go with out saying that gender lens buyers ought to themselves mirror gender variety of their funding groups, however to this point the funding trade continues to be male-dominated with relative few ladies in management positions and funding decision-making roles.  This, too, should be a magnet for gender lens buyers, particularly because the outperformance potential of gender-diverse funding groups can be supported by analysis.

Ladies’s World Banking’s Expertise with Gender Lens Investing

With WWB Capital Companions and WWB Capital Companions II funds, Ladies’s World Banking Asset Administration (WAM) has invested roughly $100 million in 21 inclusive monetary establishments spanning Asia, Sub-Saharan Africa, Center East & North Africa, and Latin America. These investments have had a transformative impression, reaching roughly 8.5 million ladies.  We now have proven optimistic correlations between gender variety amongst workforce and buyer bases and development and profitability.  We now have proven optimistic correlations between ladies and credit score high quality. We now have additionally helped drive towards gender parity in common loans sizes.  

Every WWB Capital Companions II Portfolio Firm, undergoes a complete Gender Efficiency Examine, to generate and leverage data-driven insights. This evaluation delves deep into the gender dynamics throughout the firm, its operations and its shopper base, enabling the event of a personalized, strategic Gender Motion Plan. This distinctive method to gender lens investing is meticulously designed to drive significant change and maximize the outcomes of our investments.


Gender lens investing throughout the realm of impression investing harnesses the ability of capital to drive significant change. By constructing gender-diverse funding groups and strategically deploying investments in women-led companies, gender-diverse establishments, and firms championing gender equality, buyers could make a quantifiable distinction in advancing gender equality whereas concurrently reaping monetary rewards. The rising prominence of gender lens investing signifies a strong shift in funding practices, one which embraces the interconnectedness of economic returns and social impression. By this method, buyers might be catalysts for change, driving us nearer to a world the place gender equality is not only an aspiration however a tangible actuality.

This weblog was written by Ladies’s World Banking Communications Intern & Hollins College Pupil Charvi Gangwani.


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