Welcome again to the 368th episode of the Monetary Advisor Success Podcast!
My visitor on in the present day’s podcast is Thomas Kopelman. Thomas is the co-founder of AllStreet Wealth, a monetary planning agency for millennial enterprise house owners and people with fairness comp based mostly in Indianapolis, IN, that has rapidly grown to greater than $500,000 of run-rate income generated from serving 70 ongoing shopper households.
What’s distinctive about Thomas, although, is how he is been ready to make use of social media, and Twitter particularly, to draw over 170 new prospects this yr alone by educating, nurturing, and making a long-lasting impression on his followers, with comparatively quick weblog posts that appear relatively ‘easy’ however hit his particular prospects’ ache factors, in order that they when lastly resolve they want a monetary advisor… they would not take into consideration going to anybody aside from Thomas for Monetary Recommendation.
On this episode, we speak in-depth about how Thomas has constructed his social media technique round producing a gentle cadence of comparatively quick however directly-relevant-to-his-ideal-prospects weblog posts that permit him to sustainably create content material in lower than an hour and with out getting caught attempting to make it “image excellent”, how Thomas’ capability to take care of his ongoing circulate of related content material compounds his social media impressions and has led to an inflow of certified prospects that preserve by each busier and slower months of the yr, and the way having a hook within the title of Thomas’ posts – that is not click-baity however really pertains to his target market by set-up, context, and contrasting – is essential to getting conversions from potential purchasers on the fence about whether or not they actually wish to have a planning relationship.
We additionally discuss Thomas’ progress in leads led him to create an more and more stringent filtering course of to make sure he solely spends time with essentially the most certified prospects, and reduce discovery calls that will in any other case transform a foul match, how Thomas’ planning course of builds as much as what generally is a 20 to 40 itemized checklist of suggestions however makes use of a quick-wins method to prioritize only a few upfront and spend actually years serving to purchasers by the remainder, and the way Thomas used the design platform Canva to craft his personal personalized monetary plan template, relatively than utilizing monetary planning software program output, that not solely lay out related graphics and motion objects for every shopper, however are way more visually interesting and simply digestible than conventional Phrase or Excel paperwork.
And be sure to hearken to the top, the place Thomas shares his journey from barely utilizing social media and forgetting his personal Instagram password to leaning closely into Twitter to generate explosive progress in his agency, how Thomas discovered the monetary planning course of in his early years and used social media to hunt out and work with advisors that had leveraged the precise strategies he wished to emulate whereas rising their companies, and why Thomas initially deliberate to be a solo agency however modified his thoughts and in the end selected to rent employees, that he loved being round, to get the assist he wanted to maintain his agency’s progress.
So, whether or not you are fascinated with studying about creating content material that resonates together with your target market, implementing a social media technique that can successfully flip readers and impressions into actual shopper prospects, or making a monetary plan that not solely is enticing, but in addition accommodates actionable objects of superior worth to your purchasers, then we hope you take pleasure in this episode of the Monetary Advisor Success podcast, with Thomas Kopelman.